Notes on scope, pricing and building for the web.
Written from delivery, not from marketing. No client claims, no invented numbers.
PricingWhy we price websites by pages, and where that stops working
Page count is a planning baseline, not a quotation. Here is exactly what moves a project up a tier and what does not.
ProcessWhat a scope document should contain before you pay
Twenty headings that turn a conversation into something both sides can hold each other to.
E-commerceCustomising a Shopify theme without making it unmaintainable
The difference between a store you can edit next year and one nobody wants to touch is decided in the first week.
PerformancePerformance is a design decision, not a final-week task
Most of a page's weight is committed the moment the layout is approved — long before anyone opens Lighthouse.
Website DevelopmentWhat actually makes a business website convert
Five structural decisions that move enquiry rates more than any visual choice.
SEORedesigning without losing your search visibility
The redirect plan is the part of a redesign that nobody looks forward to and everybody regrets skipping.
Let's build something your business can grow on.
Tell us what you need. You will get a clear scope, a realistic price and a formal quotation — usually within one business day.
- A written scope before anything is built
- A published starting price, not a mystery
- A formal quotation inside one business day
Ambala, India · serving clients in 15 countries