Speed work at the end of a project is mostly damage limitation. The decisions that set a page's weight — how many typefaces, how much imagery, whether the hero is a video, how many third-party scripts the marketing stack needs — are all made during design.
The four questions worth asking during design
- How many typeface weights does this design actually use?
- Does the hero need media, or does it need a strong idea?
- What is the single largest image on the page, and how large is it really?
- Which third-party scripts are load-bearing, and which are habits?
None of these are engineering questions. They are all answerable in a design review, which is the cheapest place to answer them.
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