A redesign changes the design. A careless redesign also changes every URL, and that is where the traffic goes.
The sequence that protects it
- 01Export the existing URL list before anything changes.
- 02Map every old URL to its new destination — one to one where possible.
- 03Use 301s, not 302s, and never chain them more than once.
- 04Keep the heading hierarchy and metadata intentional on the new templates.
- 05Re-submit the sitemap and watch Search Console for four to six weeks.
None of this guarantees rankings hold — nothing does. It removes the self-inflicted reasons they would not.
Next step
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