Discovery
Understand the business, goals, audience, requirements, existing website and competitors.
- Business & goals
- Audience
- Requirements
- Competitors
Scope, timeline and budget are agreed in step two — before any design work begins. No stage is a black box.
Scroll through the sequence. Each step ends with something you can see and sign off.
Scroll to move through the steps
Understand the business, goals, audience, requirements, existing website and competitors.
Define pages/screens, features, technology, scope, timeline and budget.
Develop the layout, UI, brand presentation, typography, responsive experience and UX.
Build the approved design and agreed functionality.
Test devices, browsers, forms, booking functionality, links, performance, basic SEO and UX.
Deploy the project and provide optional maintenance and improvements.
Hover a step to see it illustrated. Nothing moves to the next stage without your approval.
Understand the business, goals, audience, requirements, existing website and competitors.
Define pages/screens, features, technology, scope, timeline and budget.
Develop the layout, UI, brand presentation, typography, responsive experience and UX.
Build the approved design and agreed functionality.
Test devices, browsers, forms, booking functionality, links, performance, basic SEO and UX.
Deploy the project and provide optional maintenance and improvements.
01 · Discovery
2 payments
50% advance / 50% before launch.
3 payments
40% advance / 30% development milestone / 30% before launch.
4 payments
30% advance / milestone-based payments / final payment before launch.
Included where specified
Not included unless quoted
Anything here can be quoted on request — it is simply never assumed.
Tell us what you need. You will get a clear scope, a realistic price and a formal quotation — usually within one business day.